4 Simple Steps to Creating a Squarespace Website
Have you ever sat and thought to yourself, Gee, I should probably have a website… but don’t know where in the world to start? Relax, I totally got you. Many moons ago I was in the same boat. I had a freelance photography and video gig going and I knew that in order for others to see the work that I’d done, I was very much in need of a website. Nothing fancy, just an online signpost that basically said, “Hey, this is me, this is what I do, contact me here.” What I didn’t realize was that I was opening up a can of awesome that would keep unfolding for years to come - and that can of awesome is called Squarespace.
If You Build It They Will Come
To quote the Field of Dreams movie there, it’s sorta kinda true. While a website won’t guarantee a flood of traffic your way immediately, there won’t be any traffic or attention by potential clients if there’s nowhere for them to go to. Nowadays a website is like a calling card. We don’t swap business cards as much as we used to, we swap URLs and Instagram handles. A website is like your extension into the outside world, and it’s how people can find you from anywhere.
The reason I use and recommend Squarespace is because it’s an all-in-one platform. Everything is included and it provides all you need to get off the ground from mailing lists, analytics, commerce services, domain registry, hosting, and even some 3rd party deals that just so so so good. (GSuite and Acuity Scheduling, anyone?) So now that I’ve laid out the importance of building the site in the first place, I want to break down the 4 simple steps to creating a Squarespace website.
1.) Laying the Foundation
While it can be tempting to bolt ahead and race to the finish with building your site, I’d encourage you to sit down, grab a piece of paper and jot down the ideas you have. What do you want it to look like? How do you want it to feel? Which aspects are most important to you? What’s the domain name going to be? Before you even set out to build anything, make sure all of these foundational parameters are in place. This is where you’ll create your account on Squarespace and secure a domain. If you don’t know which domain you want to use yet, that’s ok! You can skip that step and still create your account and build your site with a 14 day trial.
2. Choose Your Template
Next you’ll be able to choose a template to start with for your site. Templates can be a place where we tend to get sucked in with curiosity and with wanting to try them all on. It’s just like clothing shopping, and that curiosity is great, but it’s also a great way to waste time… So, I’d highly recommend that you take into consideration what the main aspects of your site need to be, and then choose a Squarespace template that is most suitable to that area. For instance, are you setting up a blog? Montauk or Bedford are great templates to start with. Are you interested in an online shop? Try Galapagos, Supply, or Brine. Squarespace makes it easy to decipher what templates would be a good fit for which category by their tabs on the left hand side of the template selection page.
3. The Setup
Now for the fun part! So by this step you’ve got your template, your account, and you’re ready to rock and roll. The setup is going to consist of digging into your template’s backend to arrange pages, set up page names, urls, and getting your site ready to take on the world. Squarespace’s builder function is known as WYSIWYG, which stands for “What you see is what you get.” So unlike other platforms such as Wordpress, you are able to make changes on the backend and at the same time see the exact changes you’re making by getting a preview of what the live site will look like on the right side as you make those changes. Pretty sweet, right?
The editing process behind the scenes with Squarespace involves building with what are called content blocks. So those content blocks can be anything from text, images, video, embedded files, summery blocks to display blog posts or shop items, and more. The sky is really the limit when it comes to what you can do with your pages. And to design fonts, colors, site styles and more, you’ll visit the ‘Design’ tab.
A great order and rule of thumb when you’re going through the setup is to start with the basics and then move outward. (and some of these can be omitted, for instance if you aren’t using a blog or sidebar.)
Adjust your blog settings (Settings > Blog > Post URL format > %t) and comment settings.
Configure your main pages and navigation (Plus select your homepage)
Go through page by page and assemble the content with content blocks. (Pages can be duplicated, so if you have multiple pages where you’d like the same or a similar layout, that’s an easy shortcut!)
Configure your sidebar. (If you have a blog.)
Set up your connected accounts such as mailing lists, contact forms, and social media profiles.
This is a very condensed and easily digestible list of how to progress through the Squarespace setup process. However there’s no experience quite like getting in there and learning the tools hands-on, so I’d highly encourage you to start building and take things one step at a time. Pretty soon, you’ll have a lovely, polished website that’s ready to get to work for you!
4. Purchase your Plan
There are multiple pricing plans available based on what you’re looking for out of your site. If you’d like to have an online shop, they have business and commerce plans, and if you’re looking for just a simple setup, there is the personal plan as well. So the final step in the Squarespace build process is to simply purchase the plan that fits what you need, and to publish your new site to the world, which is super exciting!
Choose Your Plan: Settings > Billing & Account > Subscriptions
Outsourcing and Working with a Designer
Let’s say you’ve read through this far and might be thinking, alright this sounds great and all, but when am I ever going to have time to do all of this and make it look good?
While I believe that anyone can learn to build a website, I totally understand that sometimes it’s so much sweeter to have someone craft a creation for you. DIY is great and all, but not if it’s not enjoyable! So that’s why I offer Squarespace design services for folks looking for a crisp, clean looking website that works for their life and business, without detracting energy from their life and business.
I work one on one with each client to find out exactly what they need and what they’re looking for in a website. Plus, I love to deliver the added bonus of providing resources on how to maintain their site with tips and techniques that help move them forward. I came up with a few simple questions to see if this might be a good fit for you.
Want a website that simply works, and doesn’t work your nerves into the ground?
Have an idea for a blog or business and just need a way to get it online?
Have a clientele that is looking to join an email list or newsletter?
Have a shop that you want to put online?
Need a wedding website or portfolio?
Have a Squarespace site already, but it’s stagnant, and you want to take it to the next level?
Have zero time to spend on tech stuff and just need some help?
If you said yes to any of those questions, then friend, I would love to help you out! I invite you to check out my full page of Squarespace design services and reach out to me here to book your slot. I only have a limited number of projects that I can take on at a time, so if you feel drawn to my style and design and you’d like to work with me, I’d love to hear from you!
Simplicity with Squarespace
I truly hope this post has helped you feel more confident in tackling your website build. With a step-by-step checklist, it makes things go so much easier, smoother, and more straightforward. Creating a beautiful site with Squarespace is so do-able, which is why I absolutely love the platform and recommend it to everyone.
Have you built a site with Squarespace? What are your thoughts on the platform? Your input can hugely help others out there who are looking for a beautiful website. Let me know what you think in the comments below!