3 Reasons Why Your Business Needs a Website
I had an interesting discussion yesterday with someone about Instagram handles. The topic was that in this day and age, sharing your Instagram handle is akin to sharing a business card.
When Instagram first started, I bet most of us never thought we’d ever think of the platform in that way. (That polaroid filter tho…)
But with the rise of social media-centric businesses that flourish simply from groups and followers versus their website… are websites dead? (Spoiler alert: nope…) Does your business even need one? Yup! And here are three big reasons why.
1.) Legitimize Your Business + Brand
More and more, I’m seeing new businesses crop up and find financial success without a website. They may rely on Facebook Groups or social media to make the bulk of their connections, and this is great! But what would happen if Facebook were to close tomorrow? Or if all those followers suddenly left? If that happens, we’re S.O.L! On social media, we don’t own our following or our content.
Having a website allows us to own our content and collect a following via mailing lists that we also own.
Plus, how often have you checked out a shop, store, or heard of someone online that you admire and immediately went to go check out their website to get more information? In this age of information, we tend to want more information, and a website allows your business or brand to deliver just that.
As for me personally, if a business, course, or shop doesn’t have a website, it makes me question it a little bit. Having a website legitimizes your brand and establishes trust. Which brings me to….
2.) Expand the Know, Like, and Trust Factor
Science has shown that we make purchasing decisions with our emotions first, then we use logic to support those decisions. So having a website with great structure, content, and messaging is like reinforcing that emotional choice your visitors are making to connect with your brand.
Your website is a way to showcase who you are, and it can expand that know, like, and trust factor by showing your true voice, tone, and vibe to your visitors and potential clients. They’ll get to know you on an unconscious level just by reading your words and seeing the photos on your site.
To put this to the test, have you ever read blog posts and felt like you “knew” that person? Or have you ever visited someone’s site and their aesthetic totally vibed with yours, so you felt connected to them?
This is why when I build websites for others, I always ask them, “How do you want your brand to feel to visitors?” Because birds of a feather flock together, and in this way your website can virtually attract your ideal clients to you, the ones who will feel connected to you the most.
Yes, there are a lot of great websites and brands out there, but don’t feel intimidated, because none of them are yours. Your website is a one-of-a-kind chance to showcase that.
3. Sleep, Chill, or Vacation (And Still Help Potential Clients)
It is a priceless thing to be able to direct visitors and potential clients to a hub or home base of information that helps people know and understand the basic mission of your brand. Sure, you can share links with folks, but overall this information sharing happens without your active participation (and that is key.)
You can do this with:
Your about page
Your services pages
Think of a website as one big giant “out of office” note. A website can share information with your potential customers at any time of day, even when (and especially when) you’re not present. Blog posts for example, can be read at any time, from anywhere, on any device.
Because having a website can do so much for your accessibility and visibility, there’s really no excuse not to have one.
(Unless you like working harder and not smarter, that is.)
If I Don’t Have a Website, Where Do I Start?
Well, luckily for you… I am a Squarespace designer, so I’m happy to help you out or offer advice in this area. But also, you can always just start at my favorite place, the Ole’ Google. The first step is to simply find a platform that vibes with you, whether that’s Squarespace, Wordpress, Blogger, Wix, Weebly, etc. Experiment and find the perfect fit. There’s no right answer here.
Get your domain name, get your platform, get online.
If you’re super not into DIY-ing this stuff (I totally get it) there are plenty of talented designers out there who are ready and able to help you out, just like yours truly.
Your business is worth the investment to buckle down and push into the online space. And if you have a website but just haven’t been very active in it, breathing life into your online space might just be the exact thing needed to start seeing the growth you crave. The only question is, are you in?
Have I Convinced You?
If you don’t yet have a website, have I convinced you why it’s such a good idea? Or if you already have a website, have I helped you feel more confident about its purpose within your business? Share your takeaways below!